| Course | |||||
|---|---|---|---|---|---|
 | €300.00 eCademy The world of pharma marketing is changing. Customers and patients expect the same level of engagement from you as they get from consumer-led products, services and tools. However, getting from the status-quo to the new horizon of multi-channel... | ||||
 | €300.00 eCademy Your website is the heart of your customer identity – it is likely to be one of the most in-depth accounts of who you are, what you do, and the value you bring to the customer. It is the hub to which all other marketing activities are likely to... | ||||
 | €300.00 eCademy URLs are dead. No one types them – and while many people may remember them, they are far more likely to come through a search engine than directly from the address bar. Physicians, patients and everyone else uses search engines to navigate... | ||||
 | €300.00 eCademy Email is one of the easiest, most impactful ways to reach a wide and varied audience. This includes tailoring messages depending on the interests of recipients, and kind of contact you have previously had with them. It is certainly one of the... | ||||
 | €300.00 eCademy We thought display advertising was dead. However, it’s made its comeback – and doesn’t look like it is going away. Gone are the days when more than half of all clicks on adverts were accidental. A growth in predictive analytics and mobile... | ||||
 | €300.00 eCademy The world is going mobile. The likelihood is that almost all of your customers are within arm’s reach of an internet enabled mobile device – 24 hours a day. Smartphones are increasingly becoming the window through which the world is seen –... | ||||
 | €300.00 eCademy Remote engagement, also sometimes called Teledetailing, is when a rep-HCP interaction take place by telephone and internet connection, rather than in person. This saves on travel time on the part of a rep, and also often leads to longer, more... | ||||
 | €300.00 eCademy Tablet detailing is the most digital tactic pharma companies are most likely to have implemented – with 75% of all companies rating this as a standard tactic. However, after the first wave of (mostly) iPads (where the novelty of the device made... | ||||
 | €300.00 eCademy Social media is one of the most significant buzzwords in the field of digital engagement. Multi-directional communication, crowd-sourcing of ideas, and real time feedback are all made possible through it. However, pharma faces a myriad of... | ||||
 | €300.00 eCademy Marketing and Sales functions within pharma organisations have often been very fast to adopt digital tools for engaging with customers – however it is often Medical which could benefit most. Traditional methods for engagement, such as symposia... |
Log in with LinkedIn 