11: Patient Centric Multichannel engagement

The role of the patient within the healthcare ecosystem is changing – fast. Gone are the days in which the only stakeholder who mattered was the prescribing physicians – patients are better informed, more pro-active and more able to represent themselves than they ever have been before. Pharma companies need to change the way they organise themselves – as well as the way they engage with patients – to match to expectations and continue to make progress in becoming truly ‘patient centric’.

- Patients are becoming much more important stakeholders in the healthcare system
- Increasing levels of health literacy as well as access to information is driving this change
- Patient centricity responds to this rise by providing information and services which provide real value to patients
- Understanding different patient segments will help to design programmes which appeal to the widest possible group of patients

What you will learn in this course?

- Understand how pharma is evolving from a ‘blockbuster’ model to a ‘health outcomes’ model
- Gain insights into the 3 angles of patient centricity
- Understand the importance of patient segmentation
- Know how to design engaging Multichannel patient support programmes
- Get to grips with patient adherence
- And lastly, learn how to measure impact of patient initiatives

Completing a single course (incl. the knowledge assessment quiz) will take about 60 minutes.

If you require an invoice please go here.

You can also purchase the entire 14-part course bundle for a discounted rate of €3500. Get the bundle here.
If you purchase the entire bundle you will also receive a free copy of our book. Find more information here.
Course details
  • Section 1
  • Lesson 11: Patient Centric Multichannel Engagement
  • Section 2
  • Quiz - Lesson 11: Patient Centric Multichannel Engagement
  • NPS - Lesson 11: Patient Centric Multichannel engagement
How to receive a certification for this course
  • You must complete the test "Quiz - Lesson 11: Patient Centric Multichannel Engagement"
  • Leads to a certification with a duration: 1 year