The world is increasingly defined by a fusion between online and offline. In the world of the fieldforce, this is manifested with the sales rep being able to reach HCPs digitally. This allows them to continue conversations, and providing information, beyond face to face meetings.
However, choosing the correct additional rep-focussed channels can be challenging, and implementing them can be beset by stumbling blocks. These must be overcome if more than the current 6% of HCPs are to be served by a true orchestrator rep.
-Magnify the impact of the digital transition
-Make sure there is a person still ‘in the loop’ on customer engagement
-Allow reps to be available all the time
-Make sure customers always have the most important and interesting information for them
What you will learn in this course?
-Which different channels make up the orchestrator rep, and how to best combine them
-How to encourage reps to fully embrace digital tools
-Which channels work best as a set
-Which strategies work well for using new tools
-How the specific rep driving the engagement can impact the effectiveness of the programme
Completing a single course (incl. the knowledge assessment quiz) will take about 60 minutes.
If you require an invoice please go here
You can also purchase the entire 14-part course bundle for a discounted rate of €3500. Get the bundle here.
If you purchase the entire bundle you will also receive a free copy of our book. Find more information here.