The operating system of the healthcare world is changing, with vast shifts in terms of stakeholders, tools and ways of receiving care.
Pharma needs to adapt their operations, mindset and business model to maintain the privileged position they currently have. This is particularly the case as the role of the HCP as both the ‘learned intermediary’ for patients, and the primary customer, for pharmaceutical companies, comes under pressure.
-See where stakeholders are changing or shifting
-Develop an awareness of the different dimensions of future competition
-See how disruptive innovation can apply to the pharmaceutical industry
-Understand how the fourth industrial revolution will change care delivery
What you will learn in this course?
-Understand how the world of healthcare is changing
-See which major technology companies see pharma as a potential rival
-Learn how redefining the role of the patient can have a big organisational impact
-Uncover the risk of pharma suffering from ‘dumb pipe’ syndrome
Completing a single course (incl. the knowledge assessment quiz) will take about 60 minutes.
If you require an invoice please go here
You can also purchase the entire 15-part course bundle for a discounted rate of €3500. Get the bundle here.
If you purchase the entire bundle you will also receive a free copy of our book. Find more information here.